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Black and white low angle shot of Union Station Arch, which is a landmark located near Nationwide Blvd at McFerson Commons (aka Arch Park).

Oyinda Lawal

Branding Photography

UX/UI Design Marketing Strategy

About

I’m a Columbus based graphic designer specializing in branding, with a hint of photography, UX/UI, and marketing strategy. My collection features a blend of digital and print media, showcasing my unique approach to design that starts with understanding my clients' visions and goals. From there, I work with them to create compelling visual identities that resonate with their audience.

Work

The Collection

Here you'll find all the precious pieces that are part of my collection.
New additions coming soon.

A mix of client based digital and print projects designed with tools such as Adobe Illustrator, Photoshop, InDesign, and Canva.

RCCG Winner's Assembly - Youth Weekend

A set of deliverables including presentation backgrounds, and handheld signs provided to Winner's Assembly for their Youth Weekend event.

Pics 'n Patterns

Utilizing frequently visited locations and common interests, this Pics ‘n Patterns app will encourage exploration and discovery for children through scavenger hunt type pattern recognition with a heavy reliance on photography.

Pics 'n Patterns

Pics 'n Patterns

Fox in the Snow Cafe

A campaign strategy created to unveil the cafe's newest location.

*campaign created without the company's knowledge and before the official new location announcement was made by the company on May 6, 2025

An illustration of a big snow fox sleeping with people around it.

An illustration of a big snow fox sleeping with people around it.

A microsite created to advertise Idea Foundry’s Fashion Lab that encourages the audience to become members of the facility, and sign up for Fashion Lab classes. This site creates additional foot traffic to the co-working/makerspace facility.

Let's Play - Accessibility Concepts

A game-like presentation created using InDesign, which introduces different accessibility concepts, their uses, and their importance when it comes to web design. This presentation serves as a reminder of these concepts.

Welcome! Let's play a game.

Welcome! Let's play a game.

Let's Play - HTML & CSS Concepts

A game-like presentation created using InDesign, which introduces the innerworkings of the Developer tool (Ctrl+Shift+I) in a web browser, its uses, and what HTML & CSS code are. This presentation serves as a reminder of these concepts.

Welcome! Let's play a game.

Welcome! Let's play a game.

BEATBOX Mixtape

A collaborative project with Sam Fletcher. The purpose of the project was to introduce a new audience to the existing “party juice” brand called BEATBOX. We created new patterns and advertising material to match the brand’s new look.

BEATBOX Mixtape

BEATBOX Mixtape

A fictional brand created that strives to allow its customers to experience true creativity by making reliable products that won’t damage easily, help them stay organized, and help make sure nothing can interrupt their workflow.

National School Bus Chrome

A three spread catalog on the brief history of the school bus.

Nation School Bus Chrome Catalog Cover

Nation School Bus Chrome Catalog Cover

A simple campaign introducing new candles and essential oils meant to promote relaxation and self care. Each scent was chosen due to their widespread recognition as stress relievers.

Presentation board of all the project deliverables

Presentation board of all the project deliverables

Little gifs created in Adobe After Effects.

Thumbnail with the Title "Bestest Travels" presented by

Thumbnail with the Title "Bestest Travels" presented by

A miscellaneous group of deliverables

Illustrated poster of a Purple Martin for the Columbus Audubon

Illustrated poster of a Purple Martin for the Columbus Audubon

Through My Lens

A photography gallery showcasing various subjects and essential photography techniques. These images capture the beauty of our world through my lens.

Through My Lens

Through My Lens

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